Business Analytics (BA): Core of Business Intelligence (BI)

( Vol-2,Issue-12,December 2016 )

Author(s): Amol Deepak Nerkar

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Page No: 2176-2178
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Keywords:

Business analytics, iterative, methodical exploration, data, statistical analysis, data-driven decision making.

Abstract:

Business analytics (BA) is the practice of iterative, methodical exploration of an organization’s data with emphasis on statistical analysis. Business analytics is used by companies committed to data-driven decision making. It is used to gain insights that inform business decisions and can be used to automate and optimize business processes. Data-driven companies treat their data as a corporate asset and leverage it for competitive advantage. Successful business analytics depends on data quality, skilled analysts who understand the technologies and the business and an organizational commitment to data-driven decision making.

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