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Consumer Perception towards Online Marketing in India( Vol-2,Issue-8,August 2016 ) |
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Author(s): Nausherwan Raunaque, Md. Zeeshan, Md.Azam Imam |
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Keywords: |
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E-Commerce, Online Consumer Behavior, Consumer Perception, Customer Relationship. |
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Abstract: |
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The growing use of Internet in India provides varied opportunities for online shopping from both customer and seller perspective. If Electronic marketers (E-Marketers) know the factors affecting online Indian behavior, the relationships between these factors and the type of online buyers, they can further develop their marketing strategies to convert potential buyers into active buyerswhile retainingits original customer base. This study focuses on the factors which online buyers takes into consideration while shopping online. This research will help in finding the impact of e-market on customers’ purchasing patterns and how their security and privacy concerns about online marketinginfluences their online buying behavior. The study will further encompass the various important inputs which will equip the marketers for creating online marketing more lucrative and assured by adding value to the existing services. |
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