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Exploring the Green World( Vol-2,Issue-12,December 2016 ) |
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Author(s): Ms. Indu |
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Keywords: |
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Go Green, Green Brand Equity, Green Marketing, Green Products. |
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Abstract: |
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Natural concerns are advancing and diffusing all through society.People are turning out to be exceptionally mindful about the condition furthermore, are changing their conduct designs. Customers are conveying solid ecological flags through their buy designs. Thus, Green Consumerism is on the ascent everywhere throughout the globe.New Green showcasing strategies are being embraced by the "Eco-Marketers" in smoothening the move towards a more "Green" attitude. Making strides toward environmental friendliness has turned into the mantra of marketing.Green Marketing is being received on a continuum - On one hand it is being embraced by organizations as a comprehensive idea in every single part of their business; then again Green Washing is being rehearsed by many organizations who are just utilizing it to depict an all the more naturally cognizant image.This paper presents an outline of green promoting ideas, investigates different drivers of green brand value, inspirations driving green item development and investigate the manageability of different key green showcasing activities embraced everywhere the nation. We discover the different open doors and dangers for Green Marketing by contrasting the Indian case and whatever is left of the world. We additionally connect the idea of green advertising with Corporate Social Responsibility (CSR). |
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