http://ijaems.com/ Open Access international Journal to publish research paper en-us September 2019 This research aims to determine and analyze whether there is a significant effect both simultaneously and partially among brand equity variables represented by brand awareness, brand association, perceived quality, and brand loyalty on the purchasing decision of products being sold at ACE Hardware Indonesia. Samples were taken by using convenience sampling method through online form. Data analysis was performed by using multiple regression techniques. Results of the hypothesis test obtained that simultaneously all brand equity variables have a significant effect, but partially the results are varied. Brand awareness and brand association have no significant effect, while perceived quality and brand loyalty have a significant effect on purchasing decisions. http://ijaems.com/detail/effect-of-brand-awareness-brand-association-perceived-quality-and-brand-loyalty-on-purchasing-decision-case-study-on-ace-hardware-indonesia-consumers/ Yosua Giovanni Widjaja http://ijaems.com/upload_images/issue_files/1IJAEMS-10920193-Effectof.pdf The study has been initiated to unfold the conceptual reality of a commonly used terminology in organization behavior study- employee engagement. The engagement of employees towards an organization is determined by their affective, cognitive and behavioural attributes which are in turn linked with various internal and external factors. These factors are identified and presented in various models with specific focus areas. The employee engagement index, the measuring indicator, is a reflection of multiple self-determining factors. This study unveiled the factors while analyzing the annual reports for FY 2018-19 of NIFTY 50 companies. The key focus areas have been identified and an all-encompassing 7-Dimensional model has been proposed to determine the objective-oriented factors to prepare relevant questionnaires for ascertaining Employee Engagement Index. http://ijaems.com/detail/a-comprehensive-study-of-employee-engagement-contemplating-7-d-model-in-view-of-nifty-50-companies/ Avik Ghosh, Suman Sourav http://ijaems.com/upload_images/issue_files/2IJAEMS-10920199-Acomprehensive.pdf Most plant parasitic nematode management methods are pre-plant treatments. One such treatment is the planting of cover crops that can reduce nematode populations. A cover crop is a crop that is grown before the main cash crop is planted. This method is used to either avoid soil erosion caused by fallowing land, or to reduce a pest that cannot reproduce on the cover crop for various reasons. Some cover crops release substances that are able to suppress other organisms. This is called allelopathy. Marigold (Tagetes spp.) which is a popular bedding plant, can be used as such a cover crop. The root exudates of marigold known to contain toxic bioactive chemicals having nematicidal, insecticidal, fungicidal, antiviral and cytotoxic activities. Thus as a method of biocontrol of plant parasitic nematodes, growing of marigolds is not only a comely but also highly economical and helps in environmental amelioration. http://ijaems.com/detail/a-review-using-marigolds-tagetes-spp-as-an-alternative-to-chemical-nematicides-for-nematode-management/ Mehmet Karakas, Ekrem Bolukbasi http://ijaems.com/upload_images/issue_files/3IJAEMS-10920197-AReviewUsing Marigolds.pdf