http://ijaems.com/ Open Access international Journal to publish research paper en-us December The failure of several large multinational corporations all over the world has resulted in a heightened interest in the development of suitable procedures that can curb the kinds of actions that might lead to the manipulation of financial reporting. According to the findings of the vast majority of studies, sudden failures of businesses can be traced to sudden alterations in the financial statements of those businesses, which are carried out by the administrations of those businesses and in accordance with their whims. This phenomenon is referred to as "corporate corruption." In addition, there were 94 participants who audited businesses as a part of this study, which was measured using a quantitative research approach. The researcher used a straightforward regression analysis to evaluate how well each of the three research hypotheses held up. According to the findings, the first research hypothesis, which stated that "There is a statistically significant relationship between the general standards of external auditing and corporate corruption practices in family businesses," had the highest value, while the second research hypothesis, which stated that "There is a statistically significant relationship between the general standards of external auditing and corporate corruption practices in family businesses," had the lowest value. The findings revealed that the first research hypothesis, which stated that "there is a statistically significant relationship between general standards of external auditing and corporate corruption practices in family businesses," received the highest value. The findings, however, revealed that the general norms of external auditing play the most beneficial role in minimizing instances of corporate corruption practices in family-owned enterprises. http://ijaems.com/detail/analyzing-the-external-auditing-and-corporate-corruption-a-case-study-of-family-businesses/ Diyar Abdulmajeed Jamil, Rozhgar Khorsheed Mahmood, Zaid Saad Ismail, Swran Jawamir Jwmaa, Saif Qudama Younus, Baban Jabbar Othman, Muhammed Khazal Rashad, Idrees Sadeq Kanabi http://ijaems.com/upload_images/issue_files/1IJAEMS-11120229-Analyzing.pdf The primary objective of this research project is to investigate the influence that different characteristics of healthcare marketing culture have on marketing creativity. The investigation was carried out at the various medical facilities located in the Kurdistan region of Iraq. In order to evaluate the effectiveness of the study, the researchers used a quantitative research approach in the form of a survey. Despite this, the researchers were successful in collecting a total of 161 completed surveys. In order to evaluate the current study, the researchers utilized hierarchal multiple regression analysis as well as the Sobel test; the results of these analyses indicated According to the findings, there is a positive and significant connection, both directly and indirectly, between cultural value and cultural satisfaction as marketing culture aspects and marketing creativity. In addition, cultural experience plays a positive and significant role in mediating the connection between cultural value and marketing experience. Nonetheless, putting an emphasis on cost savings, enhanced quality, and distinct industry are three essential components that are necessary to improve healthcare systems that are supported by patients. This is something that can be accomplished through the acquisition of new technology as well as through workers who are well-trained and motivated to use their expertise for the betterment of society in a way that carves out a distinct market that competitors can either rarely replicate or copy at a high cost. http://ijaems.com/detail/the-effect-of-marketing-culture-aspects-of-healthcare-care-on-marketing-creativity/ Saif Qudama Younus, Baban Jabbar Othman, Muhammed Khazal Rashad, Idrees Sadeq Kanabi, Diyar Abdulmajeed Jamil, Rozhgar Khorsheed Mahmood, Zaid Saad Ismail, Swran Jawamir Jwmaa http://ijaems.com/upload_images/issue_files/2IJAEMS-111202210-TheEffect.pdf This research looked at how cooperatives maintain their sustainability and resiliency in the face of economic challenges. The questionnaire checklist was used as the data collection instrument in a descriptive research design. Respondents in this study were officers from selected cooperatives in Talavera, Nueva Ecija. The majority of them are multipurpose cooperatives that conduct credit operations. Five cooperatives have been in operation for more than ten years, with the majority of them being small businesses (asset sizes are between three million and fifteen million pesos). Despite the pandemic, they all earned in 2021, according to the respondents. According to the survey results, business diversification is very effective in maintaining cooperative standing in the face of economic challenges. The survey also revealed that cooperatives are self-sustaining, as almost all respondents did not face the severe problems that most businesses face, such as closure and employee reductions. The majority of them have adapted to the new normal work setup. It is recommended that cooperatives expand and improve their services in order to provide immediate and timely information and assistance to members in order for them to operate and survive any economic challenges that may arise. Cooperatives should also develop a Business Continuity Plan and diversify their businesses rather than concentrating on a single one. http://ijaems.com/detail/the-sustainability-and-resiliency-of-cooperatives-amid-economic-challenges/ Irish Fae E. Bartolome, Maricris R. Barlinan, Princess R. De Guzman, Giemelle C. Gavina, Marie Sol D. Hizon, Marilou P. Pascual http://ijaems.com/upload_images/issue_files/3IJAEMS-11120226-TheSustainability.pdf This study investigated the trends in secondhand retail trades for motorcycle units by assessing consumer and retailer perceptions of the business in the post-pandemic stage. Purposive sampling was used to select a sample population of 30 research respondents: five (5) secondhand motor parts retailers and twenty-five (25) secondhand motor parts consumers in Nueva Ecija. Respondents were sent an e-mail with a structured questionnaire. To analyze the data gathered, the study used both descriptive and inferential statistics. The findings revealed that their motivations for consumerism and perceptions of business prospects do not differ based on age or market exposure. Furthermore, the findings of this study confirmed the viability of the growing secondhand retail market, based on consumers' and owners' positive perceptions and opinions about the future of the secondhand business market in general, and the motorcycle business in particular, and its viability for long-term survival in the face of new and emerging trends such as the current oil crisis and inflation. http://ijaems.com/detail/the-future-of-recommerce-analyzing-the-business-prospects-of-the-nueva-ecija-secondhand-motorcycle-market/ Shaira Fae D. Mangilit, Angelie N. Ignacio, Juliene Cristine A. Matic, Roldan S. Minga, Christian Jorge E. Montalbo, Arjhel V. Domingo http://ijaems.com/upload_images/issue_files/4IJAEMS-11120227-TheFuture.pdf This paper examined the relationship between entrepreneurial marketing and return-on-investment performance of the reed broom suppliers and manufacturers in San Antonio, Nueva Ecija. A quantitative research design was used in this study and the data were collected through a Likert-scale questionnaire. The data were analyzed using appropriate statistical tools and performed with computerized data analysis tools. Findings revealed that all the dimensions of entrepreneurial marketing (EM); proactiveness, calculated risk-taking, innovation-focus, opportunity-focus, customer intensity, resource leverage and value creation have positive relationships to the return-on-investment (ROI) performance of the reed broom suppliers and manufacturers in San Antonio, Nueva Ecija. It is recommended therefore that reed broom suppliers and manufacturers must be highly proactive, take a calculated risk, focus both on innovation and opportunity, demonstrate customer intensity, leverage their resources and create value for their customers in order to improve their return-on-investment performance. http://ijaems.com/detail/relationship-between-entrepreneurial-marketing-and-return-on-investment-performance-of-the-reed-broom-suppliers-and-manufacturers-in-san-antonio-nueva-ecija/ Kamille D. Santos, Mary Edresel D. Musni, Eriele June G. Rivera, Melanie A. Salagubang, Jhed S. Tadiaman, Mercedes D. Santos http://ijaems.com/upload_images/issue_files/5IJAEMS-11120228-Relationship.pdf Considering the rapid change in technology, inevitable changes in education sector are going to happen. A lot or research is taking place to understand the pros and cons of online education in comparison to face to face education. In India, there are a lot of challenges and opportunities for online education. With a comprehensive literature review, in this paper, we have identified key factors which will boost online education in India. We have identified internet penetration; low cost of online education, ease of doing course, initiative by government, employer’s recognition and bridging gap are the key factors the growth of online education. There are certain factors which are creating a hindrance in the growth which include insufficient digital infrastructure, credibility and language used in online education. With the increase in number of internet users in India, the paper also looks into what opportunities are there in future in education sector. http://ijaems.com/detail/challenges-and-opportunities-for-online-education-in-india/ Madhumala Kumari http://ijaems.com/upload_images/issue_files/6IJAEMS-0120233-Challenges.pdf