Exploring the Relationship between Employer Branding and Employee Retention

( Vol-2,Issue-12,December 2016 )

Author(s): Ms. Indu

Total View : 1065
Downloads : 165
Page No: 2193-2208
DOI:

Keywords:

Employer branding, employee retention, qualitative pilot study, antecedents and outcomes.

Abstract:

The work condition, these days, is winding up noticeably progressively focused. In such focused condition, boss marking is quick developing as a long haul human asset (HR) system to pull in and hold skilled workforce. The reason for this article is to decide the precursors of boss marking from the viewpoint of current representatives. Most reviews are committed to the examination of manager marking as an ability fascination method among potential representatives. Be that as it may, the exhibit explore inspects the effect of business marking on maintenance of existing workforce. The examine builds up a calculated structure of precursors and results of manager marking. Utilizing subjective information from a pilot investigation of an IT monster, it gives bits of knowledge in the matter of how the anticipated results of boss marking can prompt expanded maintenance among workers. The examination additionally breaks down the part of boss marking in building brand advocates who spread positive informal exchange about the association. Consequences of the subjective meetings demonstrate positive connection between results of business marking (work fulfilment and mental contract) and representative maintenance. Moreover, a positive relationship is found between manager marking and hierarchical duty which thusly contributes towards advancement of brand backing. Scholarly and administrative ramifications are likewise talked about. The review highlights the significance of manager marking build and its potential to mitigate the up and coming issue of representative weakening.

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