A Review of the Factors Motivating the Rural and Urban Consumers in Haryana

( Vol-11,Issue-4,July - August 2025 )

Author(s): Manisha Dalal

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Page No: 390-396
DOI: 10.22161/ijaems.114.34

Keywords:

consumers, online shopping, motivating factors, Product, Quality.

Abstract:

Marketers have to fulfill the following social responsibility while offering products to the consumer online Safety to users, Long run satisfaction of consumers, Quality of product, Equal marketed product would be environment friendly to ensure clean and better environment, It should be real it must not Spam user so that they can trust that online environment is safe and shop online without any doubt, Privacy Policy should be strong so that the consumer should trust in online shopping, Unit price of the product may be higher but all type of products should be available online so that user can purchase all the products online. The product should be easily available, the buyer generally buys the product from the nearby shops so the nearby shop product should be available online so that they motivate users for a better environment. Installation should be good and product quality should be satisfactory. For example, if the order is given to a company for purchasing a product online so that it must be available to customers in the required amount of time so that the consumer must be satisfied and motivated so that he can trust on online shopping.

Received: 16 Jul 2025; Received in revised form: 17 Aug 2025; Accepted: 20 Aug 2025; Available online: 25 Aug 2025

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