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A Review on Advertisement - The Vein of Marketing with Special Reference to Textile Retail Showrooms, Chennai( Vol-2,Issue-11,November 2016 ) |
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Author(s): Mrs. P. Suganya Devi., Dr. Vijayadurai |
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Keywords: |
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Brand, Brand awareness, Advertisement and Consumer behavior. |
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Abstract: |
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The paper examines the impact of brand awareness on buying behavior through various literatures. Creating brand awareness and providing unique information about the brand and also creates brand image in the minds of consumers. Advertisement a plays a major role and an effective tool used to create brand awareness. Brand awareness is one of the marketing factors in determine the buying behavior. Consumers do build optimistic opinion about a brand on the basis of information provided by the companies. |
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