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International Journal of Advanced Engineering, Management and Science


A study of Women Entrepreneurship in Saudi Arabia

( Vol-2,Issue-12,December 2016 )

Author(s): Dr.G.S.Vijaya, Dr.Rana Almasri



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Page No: 1956-1959
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Keywords:

Advertising, Business, Family, Profit, Women.

Abstract:

Today women entrepreneurs are increasing in Saudi Arabia. In order to understand about women entrepreneurs in Saudi Arabia, a sample of 200 women entrepreneurs were selected from various business areas. The research instrument adopted here was questionnaire with closed ended questions. The main aim of this study was to understand the reasons to start a business, identify the benefits realized and various advertising channels used by these women entrepreneurs. Based on the responses, it was understood that the reasons to start a business was to be an independent person, to get recognition in the society, to build a successful organization, to have innovativeness and to continue the family traditions. The identified business benefits were in the area of Information Technology adoption, Literacy rates, Availability of internet facilities, Government policies, Purchase behavior and Technology adoption. The preferred advertising channels for business were Facebook, Twitter, Business Websites as well others like google, Instagram and LinkedIn.

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