A Study on Automakers’ Use of SIMS to Build Competitive Advantage: From Net-Zero Transition and ESG Governance to Consumer Guidance for Low-Carbon Use( Vol-12,Issue-1,January - February 2026 ) |
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Author(s): Wu Chun Yu, Shen Hui Ping, Hsieh Cheng Hung |
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Page No: 162-169
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Keywords: |
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Smart Information Management Systems (SIMS), automaker, net-zero transition, ESG governance, competitive advantage. |
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Abstract: |
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Amid tightening net-zero and ESG requirements, automotive competition is shifting from a product focus to an integration of digitalization, sustainability, and servitization. This study explores how automakers use Smart Information Management Systems (SIMS) to integrate net-zero transition, ESG governance, and low-carbon use guidance to build competitive advantage. Given the complex factors involved in SIMS implementation-technological, organizational, informational, and stakeholder-related—this study uses a qualitative method. A multiple case study with semi-structured interviews captures perceptions of automakers, service systems, and experts on SIMS value. Findings show SIMS is not just an IT tool but a dynamic capability linking data governance, sustainability strategy, and customer interaction. First, it enhances carbon management and ESG governance via information integration and real-time analysis. Second, it guides consumer low-carbon behavior through digital services and feedback. Finally, collaboration among enterprises, service systems, and consumers fosters differentiated service capabilities and sustainable competitive advantage. The study proposes a framework of ‘data integration sustainability governance consumer collaboration competitive advantage,’ addressing the prior research focus on manufacturing and supply chain rather than use-phase and consumer roles. The findings offer theoretical and managerial insights for automakers’ digital sustainability transformation, ESG governance, and low-carbon service innovation. |
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| Article Info: | |
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Received: 02 Nov 2025; Received in revised form: 05 Dec 2025; Accepted: 08 Jan 2026; Available online: 15 Feb 2026 |
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