Analysis of the Promotional Strategies of Private Schools in Zaragoza, Nueva Ecija

( Vol-10,Issue-7,November - December 2024 )

Author(s): Erickson L. Palapal, Rafael G. Cruz, Pamela P. Lagon, Reynaldo F. Sumargo, Renelyn L. Rome, Jennifer G. Fronda

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Page No: 05-08
DOI: 10.22161/ijaems.107.2

Keywords:

Marketing Communication, Marketing Strategy, Private School, Promotional Mix, Promotional Tools.

Abstract:

This study intended to analyze the promotional mix of private schools in Zaragoza, Nueva Ecija, regarding marketing communication and the utilization of promotional tools to increase the number of enrollees. It also aims to create a strategic plan based on the results of this study. The study found that all of the participating schools believe that marketing is crucial to drawing in new students and improving their standing as an institution. Due to its cost-effectiveness and reach, social media has become the most popular instrument for audience interaction. However, the amount of money that schools have available for other promotional items, such printed ads, can restrict the extent of their advertising. In order to provide a varied and effective promotional strategy, future plans should concentrate on a balanced budget that supports both digital and traditional media. Growth and competitive positioning still depend on these strategies' ongoing innovation.

Received: 04 Oct 2024; Received in revised form: 02 Nov 2024; Accepted: 07 Nov 2024; Available online: 15 Nov 2024

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