Assessment of Direct Selling Employees' Communication Skills

( Vol-4,Issue-5,May 2018 )

Author(s): Mary Chris Austria

Total View : 389
Downloads : 166
Page No: 436-439
DOI: 10.22161/ijaems.4.5.14

Keywords:

Communication Skills, Direct Selling, Speaking, Writing, Listening, Reading.

Abstract:

Effective communication is critical for business since it is necessary to speak well during negotiations to guarantee that your objectives are met. This study assessed the speaking skills, listening communication skills, writing communication skills and reading communication skills of employees of direct selling companies in Nueva Ecija. This study employed the descriptive research. This study surveyed 60 direct selling employee respondents ranging in age from 18 to 53 years of both sexes (16 male and 44 female). Communication skills are particularly crucial to employees nowadays, especially in direct selling organizations, because they provide the foundation for attracting consumers and so maximizing the company's earnings. This study was conducted at direct selling company in Cabanatuan City. Among the four communication skills, employees of direct selling company showed high ability on writing, followed by listening, reading, and speaking respectively. Their strengths in communication skills are they are able to note down their daily activities, they can avoid unnecessary movements while listening to their customers, they can review customer’s order slip to avoid any problem while transacting, and they maintain eye-to-eye contact to show respect when talking to their customers. The researcher recommends that employees of direct selling company should maintain their strengths in communication skills especially in dealing with their customers and coworkers. Likewise, oral communication skill should be developed further since it was very important to communicate effectively. Finally, there must be a long-term program that develops employees' communication abilities, as well as the other soft and hard talents required of a direct selling employee.

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