Attitudes of Filipino Youth Customers Toward Online Shopping

( Vol-3,Issue-8,August 2017 )

Author(s): Kim Edward S. Santos

Total View : 1046
Downloads : 186
Page No: 906-909
DOI: 10.22161/ijaems.3.8.16

Keywords:

Online Shopping, Convenience, Time Saving, Web Design, Security.

Abstract:

Among the numerous platforms for business and trade, online shopping is a new and emerging platform that provides consumers with convenience. The purpose of this study was to examine how Filipino youth customers use online shopping in terms of factors such as convenience, web design/features, time savings, and security. The descriptive method was used in this study The study surveyed a total of 67 respondents aged 16 to 19, all of whom were students at Wesleyan University-Philippines. The researcher concluded that the use of online shopping (1) saves time when purchasing products / services; (2) is easy and convenient by choosing and making comparison with other products; (3) provides all relevant and accurate information about their products / services; and (4) gives opportunity to check that their transaction online will not cause any problem by considering legitimate online sellers. It was then recommended that (1) in order to improve the aspects that influence consumers, it is vital to understand their experience with online shopping; (2) consumers must always check the authenticity of online shopping page, its product and services; and (3) further research must be included in terms of buying behavior of customer towards online shopping.

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