Consumer behaviour towards Passenger Cars- A Study in Delhi-NCR

( Vol-2,Issue-12,December - December 2016 )

Author(s): Ms. Indu

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Page No: 2209-2214
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Keywords:

Consumer Behavior, Automobile Industry, Purchase decision, Brand choice.

Abstract:

This paper investigates the purchaser conduct towards traveler autos in Delhi NCR. The extent of the review is restricted to certain vital behavioral viewpoints like data hunt and assessment, mark inclination and brand unwaveringness and elements of inspiration. Understanding the consumer loyalties of the item will help the vehicle producer in building up their items to address client's issues what's more, outlining the best possible showcasing projects and methodology.

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