Development of Business Model using B2B Pasa-Buy

( Vol-12,Issue-5,September - October 2026 )

Author(s): Alyssa Bea B. Asprec, Ali G. Mamaclay

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Page No: 106-123
DOI: 10.22161/ijaems.125.7

Keywords:

B2B Pasa-Buy, Social Commerce, E-Commerce, Customer Trust, Business Model Development

Abstract:

This study developed a Business-to-Business (B2B) Pasa-Buy Business Model designed to enhance the sustainability, efficiency, and customer satisfaction of social commerce operations in Cabanatuan City, Philippines. Specifically, it examined consumer behavior, transaction preferences, technology integration, logistics practices, customer satisfaction, communication, trust, and operational factors influencing B2B pasa-buy transactions. A quantitative descriptive-correlational research design was employed. Data were collected from 67 consumers and B2B pasa-buy operators through a researcher-made survey questionnaire. Respondents were selected using simple random sampling from registered businesses identified through the Department of Trade and Industry (DTI). The reliability of the instrument was established using Cronbach’s Alpha, which yielded reliability coefficients ranging from acceptable to excellent. The findings revealed that e-commerce platforms such as Shopee, Lazada, and TikTok Shop were the most preferred checkout methods, while TikTok and Facebook served as the primary channels for customer engagement and platform access. Product quality, customization options, supplier reviews, trust in the seller, competitive pricing, and shipping efficiency significantly influenced consumers’ purchasing decisions. Results further showed that reliable logistics systems, accurate estimated time of arrival (ETA), secure payment methods, and effective communication contributed to customer satisfaction and repeat transactions. However, concerns regarding pricing transparency, communication reliability, and product satisfaction remained challenges affecting long-term sustainability. Based on the findings, a Hybrid Digital B2B Pasa-Buy Business Model was developed, integrating e-commerce platforms, social media marketing, customer relationship management, reliable supplier networks, secure payment systems, and logistics partnerships. The model was concluded to be a viable framework for improving operational performance, customer trust, and business sustainability in the B2B pasa-buy industry.

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