E-Commerce - Customer Experience and Relationship

( Vol-2,Issue-7,July 2016 )

Author(s): Nausherwan Raunaque, Md. Azam Imam, Md Asif Raja

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Downloads : 164
Page No: 0913-0917
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Keywords:

E-Commerce, Consumer perception, Customer retention, Buying behaviour, Customer relationship.

Abstract:

Modern World has witnessed tremendous growth of e-commerce industry in term of volume of business and its acceptance among the customers. It has really posed a question on traditional commerce module so as many of them has associated or converted themselves into e-commerce. The question remains whether all of India has been included in it or only urban population is availing the facilities available via e-commerce; and secondly are the online customers fully satisfied and do not expect anything else save what is offered right now ? In this research we have tried to find out answer to these questions so as the customer can share their experiences and perceptions towards the e-commerce business module and how the relationship could be better by identifying areas of improvement and inclusion for the e-commerce industry to make the relationship fruitful.

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