Effect of Advertisement on Millennials Perception & Behaviour

( Vol-7,Issue-11,November 2021 )

Author(s): Prof. Naresh Sachdev, Dr. Sumita Chahal

Total View : 419
Downloads : 167
Page No: 21-32
DOI: 10.22161/ijaems.711.3

Keywords:

FMCG, appeals, advertisement, online, brand, behaviour

Abstract:

The study helps determine factors like price, quantity, quality, packaging, content, correct ingredients, religious aspect, and genetic factors that influence people to buy the product/service. Collected data from students, working professionals, business class, and homemakers. Changing advertising appeals attract more millennials as well as influence millennials preference. The study aims to study the level of satisfaction among millennials with advertisements like awareness of product availability, knowledge of brand loyalty, easy to compare with a competitive advantage, etc. This study also helps to recognize the effect of advertisements on millennials buying behaviour. In the competitive market, any product can't survive without advertisements. Millennials buy goods when they feel it's necessary. Companies should give advertisements to brand recall in the minds of customers. This study focused on the effect of advertisements on millennials buying behaviour and perception while changing the advertising appeals during the time of Covid.

Received: 21 Sep 2021; Received in revised form: 05 Nov 2021; Accepted: 19 Nov 2021; Available online: 30 Nov 2021

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