Exploring the Purchase and Use of Drone Aerial Camera from the Viewpoint of Technological Theoretical Models That Influence Domestic Graphic Art Creators

( Vol-9,Issue-9,September - September 2023 )

Author(s): Chien-Hao Ling, Pei-Ling Liao

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Page No: 92-99
DOI: 10.22161/ijaems.99.9

Keywords:

Drone Aerial Camera (DAC), Task-Technology Fit Theory (TTF), Diffusion of Innovations Theory (DOI), SmartPLS, Structural Equation Modeling (SEM)

Abstract:

The growth of Taiwan's camera drone, commonly used in today's film and media industries, has allowed more people to see the deeper beauty of Taiwan, and a wave of drone purchases and use has arisen in Taiwan. This is a business opportunity in the sky. While artists around the world have been widely using drone aerial cameras in their art creations, it is worthwhile to explore the willingness of domestic graphic artists to purchase and use drone aerial cameras. Therefore, this study attempts to use the "Task-Technology Fit Theory (TTF)" and the "Diffusion of Innovations (DOI)" as the theoretical basis for the empirical study. The study will be conducted using an online survey (online questionnaire) with a sample of 300 participants, and the hypotheses will be statistically analyzed through structural equation modeling using SmartPLS. The results of the study can be used by graphic artists as a reference for the use and purchase intentions of technological products and to enhance the presentation of high spatial aesthetics.

Received: 10 Aug 2023; Received in revised form: 13 Sep 2023; Accepted: 21 Sep 2023; Available online: 30 Sep 2023

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