Factors influencing consumers’ participation in E-Commerce in the New Normal

( Vol-7,Issue-7,July 2021 )

Author(s): Jessamee G. Banay, Jeny-Lyn S. Ong, Dexter U. Ong, Rasheen Kate T. Malubag, John Aldwin H. Olivar, Felipe E. Balaria

Total View : 676
Downloads : 178
Page No: 06-11
DOI: 10.22161/ijaems.77.2

Keywords:

Consumers’ participation, e-commerce, influence, new normal, online shops.

Abstract:

This study aimed at describing the factors influencing consumers’ participation in the new normal. 100 respondents came from different cities and municipalities in the province of Nueva Ecija, Philippines participated in this research. The descriptive research design was utilized to explore the common factors that influence consumers’ participation in various e-commerce sites. Results revealed consumers' participation is influenced by the information quality, ease of use, product delivery, price affordability, and data privacy. Further results revealed consumers' participation in e-commerce requires trust and confidence in online shops. Lastly, this paper has significant associations with the business and commerce industries. and recommendations for further research along this vein.

Received: 21 May 2021; Received in revised form: 18 Jun 2021; Accepted: 30 Jun 2021; Available online: 06 Jul 2021

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