Graduate Employability and Skills Utilization: A Tracer Study of BSBA Marketing Management and BS Entrepreneurship 2024 Graduates of NEUST Atate Campus

( Vol-12,Issue-1,January - February 2026 )

Author(s): Dr. Nestor C. Natividad, Atty. Gerald A. Quijano, Isagani F. Pascua, Dr. Kim Edward S. Santos, Rovick S. Jorduela

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Page No: 106-120
DOI: 10.22161/ijaems.121.13

Keywords:

graduate tracer study; employability; business education; curriculum relevance; workforce readiness; skills utilization; higher education outcomes

Abstract:

This tracer study assessed the employability of BS Entrepreneurship and BSBA Marketing Management graduates of Nueva Ecija University of Science and Technology (NEUST) Atate Campus, Batch 2024. Using a descriptive design and total enumeration approach, the study covered 60 graduates from the second semester of Academic Year 2023–2024. Data were collected through an online survey and analyzed using descriptive statistics to evaluate employment status, job alignment, earnings, and training adequacy. Results show that 72% of graduates are employed, with employment rates of 77% among BSBA graduates and 62% among BS Entrepreneurship graduates. Most respondents secured employment within three months after graduation, indicating strong workforce readiness. The majority work in jobs related to their degree and report high utilization of communication, leadership, and problem-solving skills. Graduates perceive their academic training as highly adequate and recommend expanded training programs, stronger industry partnerships, and curriculum modernization. The findings confirm that NEUST Atate Campus produces employable graduates while underscoring the importance of continuous curriculum improvement.

Received: 09 Jan 2026; Received in revised form: 15 Feb 2026; Accepted: 17 Feb 2026; Available online: 22 Feb 2026

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