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International Journal of Advanced Engineering, Management and Science

Guerrilla Marketing - Innovative and Futuristic Approach towards Marketing

( Vol-3,Issue-5,May 2017 )

Author(s): Dr. Amit Kumar Khare

Total View : 1251
Downloads : 164
Page No: 421-426
ijaems crossref doiDOI: 10.24001/ijaems.3.5.3


Sales marketing, Guerrilla Marketing, Creativity, Small Business, Advertising.


In this economic and conventional world, company doing conventional things unconventionally. Company is doing their advertising for the consumer demands through creativity and their budget. In recent times bulk marketing in the sales process of company gain maximum benefit at the minimum cost. Therefore, the term “Guerrilla marketing” is used to describe an unusual system of promotions on a very low budget, relying on time, energy, and the imagination instead of big marketing budgets. This is nothing but to describe aggressive, unusual marketing methods generically. The paper serves to explore the uses and needs for the Guerrilla marketing approach and how they are superior and different from the traditional marketing tactics. In this paper we will describe cost cutting and bearing maximum impact on the consumer will also be highlighted. This paper also will try and understand the terminology, its literature, application to the small business and profitability.

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