Impact and Coping Mechanism of Restaurant Business Amidst Covid-19 Global Pandemic( Vol-7,Issue-1,January 2021 ) |
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Author(s): Aileen Y. Vigilia, Hernan V. Portana, Sherwin B. Santos, Ruth Job L. Salamanca, Kathreen Marie P. dela Cruz |
Total View : 2098 Downloads : 168 Page No: 34-37 DOI: 10.22161/ijaems.71.6 |
Keywords: |
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COVID-19, coping mechanism, impact, online advertisement, restaurant business. |
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Abstract: |
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The study explored the impact of the covid-19 pandemic in the restaurant business in the City of Cabanatuan, Province of Nueva Ecija, Philippines. It also included the coping mechanism they instituted amidst the situation. The sample size consisted of 36 restaurants and eateries. Descriptive research design was used. Results revealed the closure of small restaurants, sales tremendously decreased, loss of income and jobs, loan obligation defaults, and state of mind of its stakeholders. Coping mechanism included the use of massive online advertisements to market the product, selling of ready-to-cook raw materials, shifting and reduced employee work hours, and the use of delivery services. Other problems consisted of unsustained product quality standards, the escalating price of raw materials, and at times unreasonable delivery fees of food couriers. |
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Article Info: | |
Received: 18 Nov 2020; Received in revised form: 05 Jan 2021; Accepted: 18 Jan 2021; Available online: 27 Jan 2021 |
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