Impact of Artificial Intelligence in Space of Digital Marketing

( Vol-11,Issue-2,March - April 2025 )

Author(s): Yask Jitendra Tiwaari, Om Shivbalak Yadav, Sumit Rajesh Yadav, Sonali Singh, Aaryan Ajay Yadav

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Page No: 181-192
DOI: 10.22161/ijaems.112.16

Keywords:

AI, technology, integration, digital marketing.

Abstract:

The journey of AI development has changed the face of technology and put humans into a new race. Along with excelling in technical fields, AI has proved its worth in finance and business. Initially, commercial roles, including marketing, were a very cornered topic when mixed with technology, but with the dynamic shift in technology-driven businesses, AI-business strategies are breaking limitations. This research paper explores the integration of AI in the world of digital marketing and its implementation for growth in digital marketing.

Received: 19 Mar 2025; Received in revised form: 15 Apr 2025; Accepted: 21 Apr 2025; Available online: 26 Apr 2025

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