Leadership Qualities and Sustainable Competitive Advantage: AnalyzingSmall and Medium-Sized Businesses in Erbil

( Vol-8,Issue-7,July 2022 )

Author(s): Bikhtiyar Hussein

Total View : 239
Downloads : 168
Page No: 29-42
DOI: 10.22161/ijaems.87.4

Keywords:

Behaviour-focused, Natural reward, Constructive thought patterns, leadership quality, sustainable competitive advantage.

Abstract:

This article seeks to investigate the connection between leadership qualities and sustainable competitive advantage. The research was conducted at small and medium-sized businesses in Erbil. This study assessed the influence of leadership qualities (behaviour-focused strategies, natural reward strategies, and constructive thought patterns) on small and medium-sized firms' sustainable competitive advantage. The researchers employed basic regression analysis to determine the impact of each independent variable on small and medium-sized businesses' sustained competitive advantage in the Erbil City of Kurdistan. There were a total of 280 questionnaires sent, but only 228 individuals accurately filled them out. The findings suggested that behaviour-focused strategies as a leadership quality on sustainable competitive advantage had the largest effect, while constructive thinking

Received: 24 Jun 2022; Received in revised form: 12 Jul 2022; Accepted: 19 Jul 2022; Available online: 25 Jul 2022

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