Marketing Practices of Resorts in Cuyapo, Nueva Ecija: Implications to Business and Social Studies

( Vol-5,Issue-11,November 2019 )

Author(s): Eileen Joy S. Domingo

Total View : 828
Downloads : 164
Page No: 580-586
DOI: 10.22161/ijaems.511.3

Keywords:

marketing, pricing, product, promotion, resorts.

Abstract:

The study presented the marketing practices of selected resorts in Cuyapo, Nueva Ecija. The study aimed to assess different marketing practices with focus on product offering, pricing and promotion of the selected resorts along with getting the satisfaction of the customers with the practices. The results of the study also highlighted the implications to business and social studies. The descriptive method of research was utilized and the normative survey technique was used for gathering data. The questionnaire served as the instrument for collecting data. Owners/ managers of three selected resorts in Cuyapo, Nueva Ecija were taken as respondents. Only the customers who were in the resorts during the data gathering period comprised the customer respondents. Pearson correlation and descriptive statistics such as weighted mean and percentages were primary statistical tools used in analyzing and interpreting the research data.

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