Profiling of Cafe Business in Talavera, Nueva Ecija: A Basis for Development of a Standardized Checklist of Minimum Requirements for Starting Up a Coffee Shop Business

( Vol-10,Issue-5,July - August 2024 )

Author(s): Roberto V. Reyes Jr., Luisa Cassandra T. Nuque, Abigail D. Espenocilla, Arlene C. De Guzman, Megumi Herushi B. Dosho, Mark Alvin H. Abad

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Page No: 001-062
DOI: 10.22161/ijaems.105.1

Keywords:

Coffee shop, Checklist, Startup, Operations, Financial Requirements, Marketing Strategies

Abstract:

This study aimed to profile the coffee shops in Talavera, Nueva Ecija, to develop a standardized checklist for aspiring entrepreneurs. The researchers surveyed 10 coffee shop owners in the municipality of Talavera. Through surveys, the researchers delved into the Owner's Demographic, Business details, Financial Requirements, and other requirements needed to consider starting up a coffee shop. Furthermore, through accurate analysis, the data obtained from the coffee shop owners are arranged to derive key insights. By analyzing this data, the study identifies best practices associated with start-up coffee shops’ profitability in Talavera. These findings were translated into a standardized checklist outlining essential procedures including the lists of equipment needed, financial requirements, and the Traditional and Social Media Marketing techniques. This standardized checklist served as a valuable tool for aspiring and existing coffee shop owners in Talavera, streamlining operations, ensuring consistency, and contributing to business success.

Received: 08 May 2024; Received in revised form: 16 Jun 2024; Accepted: 24 Jun 2024; Available online: 02 Jul 2024

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