The Influence of Service Implementation and Value Co-creative on Performance

( Vol-12,Issue-3,May - June 2026 )

Author(s): Wang Junxian, Xu Yuzhen, Lin Bojin

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Page No: 363-373
DOI: 10.22161/ijaems.123.34

Keywords:

Service-oriented economy, service innovation, service quality, demand uncertainty, co-creation.

Abstract:

The production and service has rapid change during past decade, which brings significant impacts to customer participating in such activity. This rapid development stimulates producers and customers simultaneously efforts in co-creation process for enhancing value of products and services. Co-creation is recognized as a resource integration process involving firms, suppliers, and customers that are guided business ecosystem. Through co-creation processes, the participators share their resources and knowledge during collaborative activities and interactions, termed co-creation practices. The study develops a contingency framework on how the service implementation drives co-creation in generating firm performance. We employ 127 service-oriented firm as our empirical analysis. Results indicate two service implementation activities (service quality and service innovation) that affect value co-creation. The value co-creation plays mediating role between service implementation and firms performance.

Received: 07 May 2026; Received in revised form: 04 Jun 2026; Accepted: 08 Jun 2026; Available online: 12 Jun 2026

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