The Relationship among Experiential Marketing, Experiential Value, Customer Satisfaction and Customer Loyalty-An Empirical Study of Taiwan Cultural & Creatives Park

( Vol-12,Issue-5,September - October 2026 )

Author(s): Kuo-Min Ko

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Page No: 26-36
DOI: 10.22161/ijaems.125.3

Keywords:

Experiential marketing, experiential value, customer satisfaction, customer loyalty.

Abstract:

With the advent of the experience economy, the gap between products and services has become increasingly smaller. What customers pursue is hands-on participation and the acquisition of a unique experiential feeling. This study mainly explores the relationships among experiential marketing, experiential value, customer satisfaction, and customer loyalty, and takes Taiwan’s cultural and creative parks as the research object. Questionnaires were distributed using convenience sampling. The research methods mainly adopted descriptive statistics, analysis of variance, correlation analysis, and regression analysis. The findings reveal that, among visitors to Taiwan’s cultural and creative industry parks: 1. Experiential marketing has a positive relationship with experiential value. 2. Experiential marketing has a positive relationship with customer satisfaction. 3. Experiential value has a positive relationship with customer satisfaction. 4. Customer satisfaction has a positive relationship with customer loyalty.

Received: 03 Sep 2026; Received in revised form: 01 Oct 2026; Accepted: 05 Oct 2026; Available online: 11 Oct 2026

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