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International Journal of Advanced Engineering, Management and Science

The social networks and the new social order between the individualized socialization and the socialized individualism: Empirical study on the case of Morocco

( Vol-2,Issue-6,June 2016 )

Author(s): Hamid NAHLA

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Page No: 556-564
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Social networks, Communication, social order, Morocco.


The new Social Networks (SN) evolved very quickly. They conquered of wide population as well in the cities as in the campaigns. They pushed aside values, attitudes, behavior…; In countries with strong social culture, they modified these values and modified the social rules formerly considered as unchanging.In this paper, an empirical study concerned the case of the Moroccans and their behavior with regard to the social networks in numerous domains as those of society, economy, consumption, social and societal relationships, information and communication, politics, etc. The traditional conventional social order is today in deep transformation. This paper contributes to the understanding of behavior change currently facing Moroccan society at all levels.The designers of software or applications bound to the social networks have to integrate these new behavior in their strategies.

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