Tracer Study of BSBA-Marketing Management & BS Entrep Graduates Batch 2023 of Nueva Ecija University of Science and Technology –Atate Campus, Palayan City

( Vol-10,Issue-7,November - December 2024 )

Author(s): Nestor C. Natividad, Gerald A. Quijano, Isagani F. Pascua

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Page No: 061-070
DOI: 10.22161/ijaems.107.10

Keywords:

Tracer Study, Marketing Management, Entrepreneurship, NEUST Atate Campus

Abstract:

This tracer study assessed the employability of BSBA-Marketing Management and BS Entrepreneurship graduates from NEUST-Atate Campus. A descriptive research design with total enumeration was employed to survey all 87 graduates of 2023. Key findings include high employment rates for both programs, with 64.29% of BSBA-MM and 76.47% of BS Entrepreneurship graduates employed. Most graduates secured jobs through personal connections and direct applications, primarily in marketing, sales, and logistics roles. While BS Entrepreneurship graduates are more likely to hold managerial positions, both groups generally have similar earning potential. Graduates possess strong skills in communication, human relations, critical thinking, and information technology, and are satisfied with their training, particularly in communication skills. However, challenges were limited job opportunities and inadequate job experience. To enhance employability, recommendations include strengthening career services, updating the curriculum to align with industry trends, and fostering strong industry partnerships. These measures aim to better prepare graduates for the workforce and address the evolving demands of the job market.

Received: 27 Oct 2024; Received in revised form: 25 Nov 2024; Accepted: 01 Dec 2024; Available online: 06 Dec 2024

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